This is the "Getting Started" page of the "Marketing" guide.
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Last Updated: Mar 5, 2015 URL: Print Guide RSS Updates

Getting Started Print Page

Get the Basics on Your Topic

These sources can help you familiarize yourself with a subject, but are not considered appropriate, citeable sources for a college-level research paper.


Welcome to Marketing

"Create. Engage. Connect. When you are a marketing professional, your job is to create messages that move people to take an action; spend time listening and engaging with your customers.

Marketing is both an art and a science. Marketing is where the magic happens. It's the business discipline that connects ideas to the people that find value in them."

Marketing Major at Champlain College


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